Ad Spend 2024. By niamh carroll 24 aug 2023. Both facebook and instagram grew by more than.
Most industry verticals will grow ad spend in 2024 led by retail (+9%), travel (+9%), food and drinks, and automotive (both +6%). Both facebook and instagram grew by more than.
Covering Connected Tv (Ctv), Social Video, And Online Video (Olv), The Report Says Overall Spending On Digital Video Advertising In The U.s.
Zenith’s forecast is the most optimistic for 2024, forecasting global ad spend growth of 7.2 percent, while dentsu’s is the most conservative global figure, predicting.
Political Advertising Spend Will Likely Jump By Nearly A Third In 2024 Over The Previous U.s.
Global advertising spend expected to grow by 4.6% in 2024 with media inflation driving the increase to reach us$752.8 billion.
That Is A Considerably Faster Pace Of Growth Than The 4%.
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Most Industry Verticals Will Grow Ad Spend In 2024 Led By Retail (+9%), Travel (+9%), Food And Drinks, And Automotive (Both +6%).
Meta will earn $155.6bn (£124.64bn) in ad revenue this year, representing a 63.0% share of global social spend.
Global Digital Ad Spending Is Projected To Reach $752.8 Billion In 2024, Reflecting A Steady Upward Trajectory.
Zenith’s forecast is the most optimistic for 2024, forecasting global ad spend growth of 7.2 percent, while dentsu’s is the most conservative global figure, predicting.